Game day at Husky Stadium is the ultimate IYKYK situation. Hint of Neon's UW Game Day collegiate collection is capsule brand born out of tailgate tradition and Husky Football game day magic.

This UW Game Day collection blends bold design with serious comfort—because you deserve better than overpriced, itchy campus merch. Every piece is a love letter to Seattle Saturdays, to “Go Dawgs” chants, and to the Greatest Setting in College Football

Designed by an alum, powered by purple and gold.